Cost of onboarding a new hire (Free Spreadsheet)

What is the cost of onboarding a new hire? 

Is your cost of onboarding a new hire more than it should?

Put simply, ‘bad onboarding’ is an unstructured and haphazard onboarding process that fails to engage early, nurture continuously or monitor growth during the job lifecycle. The consequences of this for both the new hire and the employer, are far-reaching.

The onboarding experts here at Preppio frequently refer to ‘experience and science-based’ onboarding. Our software and methodology focus on the employee experience during the pre and onboarding phases. Preppio’s onboarding software honors people as the true currency of success for companies and organizations. It does this by interlocking mandatory business protocol and corporate needs with a heightened understanding of professional support and growth.

The process is built on the psychology of potential and best practices created by leading scientists. The newly updated 6 C’s employee onboarding framework devised by Preppio’s Chief Scientific Advisor Talya Bauer Ph.D., forms the pillars of the Preppio onboarding experience - Compliance, Clarification, Confidence, Connection, and Culture moving into Check-back.

 

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  • The average cost of onboarding a new hire is 30% to 70% of their annual salary
  • Recruiting and training are major costs, but time to productivity has the highest overall cost
  • Companies can save up thousands of dollars per new hire hired by maximizing the onboarding success



 


The direct and short-term costs of onboarding a new hire:

#1 Direct And Short-Term Cost: New hire Turnover and Retention

Employers have good reason to be nervous given the statistics show that 11% of new hires change their minds about an offer after they’ve signed a contract. 60% of these do so because they receive a better offer afterward.1

Additionally, there’s a large body of statistics relevant to employees’ early weeks and months in a job. These vary depending on the job in question. However, what is overwhelmingly common is the high rate of employee departure that hits as early as 45 days all the way through to 18 months.

  • 28% of new hires quit before reaching 90 days on the job2
  • 22% of new hires that quit do so in the first 45 days 3
  • 50% of hourly workers quit within the first 120 days4
  • 50% of senior outside hires recruited to a new position fail within 18 months 5

#2 Direct and Short-Term Cost: New hire Time to Productivity 

Organizations recoup the highest onboarding return on investment in the area of time to productivity. This is the time it takes an new hire to deliver actual value to the organization. We have all heard about the disastrous first day where managers forget to order the IT and tools needed, or forgetting to book employees for training. How much time is wasted in the first days of not getting employees to a flying start in your organization?

#3 Direct and Short-Term Cost: Failed Hiring or Derailed New employees?

The industry frequently uses the term ‘bad hire’ or ‘failed hire’. It’s one that has connotations of blame that squarely sits with the new hire. At Preppio we avoid using this term as we believe there’s more to an employee not working out than meets the eye. Some new hires will never succeed as a result of a bad or unlucky recruiting process, but most have the potential to become star employees. Failure in recruiting is more often than failure in onboarding of the new hire.

According to a study by Leadership IQ, 46% of new hires will fail within 18 months, while only 19% will achieve unequivocal success. Interestingly, and contrary to popular belief, technical skills are not the primary reason why new hires fail; instead, poor interpersonal skills dominate the list.

shining schitts creek GIF by CBC

#4 Direct and Short-Term Cost: Time Spent by HR, Managers, and New Hires

If you’re still doing things manually with email as your go-to way of communicating to new hires and other staff, you’re likely to be surprised at just how much time you are spending chasing, advising, re-doing tasks – all with no defined objective.

When speaking with Preppio’s customers we found that the average onboarding program has 56 activities per new hire across all stakeholders including managers, buddies, IT, and HR. The number of onboarding activities increases the larger the organization.

Of course, this number depends on the type of employee and the onboarding program implemented, but streamlining this process guarantees that onboarding is standardized instead of left to chance.

Want to learn the cost of onboarding a new hire to your company?

👉Get free cost of new hire onboarding spreadsheet  👈

 

The indirect and long-term costs affect your organization!

#1 Indirect and Long-Term Cost: New hire Engagement

One of the typical onboarding pain-points for managers is time. This means they are focused on tasks rather than orienting new hires into the broader business objectives of the company and its brand. In order for employees to have a sense of purpose at work, their roles should be consistent with the higher objectives of the business.

Without the opportunity for new hires to connect with a higher business goal, the employee’s level of engagement slowly decreases and along with it, so too does his interest in the role. This is where culture plays an important role in bringing a different quality of connection with co-workers.

A study by the Massachusetts Institute of Technology published in the MIT Loan Management review 6 showed that participation in onboarding where new hires were encouraged to apply their unique personal strengths to their jobs, making it easier for employers to help them connect with their colleagues, became more engaged in their work and improved retention.

There must be room for personalization and for the new hires to feel special. You might not be able to give the CEO treatment to every single person, but there are plenty of things leaders and HR can do to personalize the onboarding process, at scale!

#2 Indirect and Long-Term Cost: Employer Branding and Recruiting

We have talked a lot about the financial consequences to companies as a result of bad onboarding. But what about a business’s intangible assets? A company’s image and reputation are two assets often overlooked. However, a great brand must offer a great brand experience, and if the two don’t align, there’s a problem.

This is where reputation can tarnish your brand credibility. Reputation is made up of a mix of sentiments from clients, your customers, your people (employees), and also potential employees who are your candidates. Individually, each will form judgments about whether to work with you (clients) or work for you (employees). Collectively, these sentiments form an organization’s rating as an employer of choice. Bad onboarding is a common theme when it comes to employee reviews. Investing in the new hire experience in the onboarding phase is critical for employer branding.

lisa simpson GIF

Candidate experience also deserves a mention as it is the stage before onboarding. Successful talent acquisition is directly aligned with the quality of experience which is defined by the series of interactions between new hire and employer.

#3 Indirect and Long-Term Cost: Customer Experience, Health, Safety, and Compliance

When it comes to compliance and health and safety most companies work through the necessary “checklist” to satisfy standards. However, what we often hear is that after the first introduction, n tend to lose focus on compliance-related issues as their managers prioritize productivity, inadvertently pressuring them to deliver on their roles.

The purpose of having a deliberate onboarding process with a focus on compliance is to ensure that information is not just read but understood. A designed onboarding program is a productive and efficient way to communicate expectations around behavior in the workplace.

#4 Indirect and Long-Term Cost: Company Culture

Much of what has been discussed feeds directly into the company culture. Company culture is an internal expression that the company is doing things right. It’s a reliable barometer. If the culture is right, there’s a greater chance that many of the road-blocks that affect putting a great onboarding process in place won’t exist or be as problematic.

The idea of culture has climbed up the list of priorities for candidates over the years. In fact, the majority of people looking for work consider company culture as being ‘relatively’ important, while 46% claim it’s ‘very’ important.

Just like onboarding, culture is a permanent brand fixture. It’s not something a company chooses to have. Rather, it exists as either good or bad. If we agree that company culture is made up of the many micro-experiences to which a company subjects its candidates, clients, and employees - it follows that the onboarding experience, too, contributes to its culture.

We like think about culture as the way people behave when no one is watching, essentially the habits that we do not think, just do. What kind of culture people see in the early days set the habit culture for. the employee life cycle.

Modern HR teams are not a cost center!

As an HR practitioner, you can deliver impact to your company’s bottom line by improving the employee experience during the pre and onboarding process.

When companies review and assess the business case with our onboarding experts here at Preppio our experience shows that there is often a ten-fold return on the investment. This is substantial and reflects that if there is no investment in people at the critical early stages of employment, issues can manifest not only for the hire but across the business. 

Most HR practitioners we speak to already know that they have a broken onboarding process. What surprises them is the cost and impact it has on the bottom line. The solutions are different from company to company depending on the areas of concern, but the tangible returns across department functions and disciplines - from automating time-consuming tasks, reducing unwanted turnover, speed to productivity, and increased employee engagement - are hard to ignore.

If these key onboarding checkpoints have raised some concerns you may like to access a series of cost of onboarding a new hire Worksheets that we have put together to help organizations delve more deeply into their onboarding requirements!

 

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This blog is an excerpt from a chapter in the upcoming book written by Talya Bauer Ph. D, and Amin Fard on employee onboarding. It comes with all the resources you need to revamp your employee onboarding from the ground up.

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Reboarding/onboarding - Cheat-Sheet

Time is not on anyone’s side these days, so we’ve created a Cheat Sheet from our Reboarding Webinar to accompany the recording, key points of which we share here:

Benefits of onboarding/reboarding
When this process is done intentionally, we get employees with better attitudes at work, more confident employees, and those with greater role clarity.
Employees feel more accepted, have higher job satisfaction and higher job commitment.
Onboarding gives us more engaged employees, higher referrals, higher safety behavior (fewer accidents), better performance, and longer retention

✔What does Compliance mean?
That’s right. This is not the fun part about starting a new job. Compliance refers to signing legal documents/contracts, tax forms, rules/policies/procedures that may also be available in the employee handbook.
Compliance includes provisioning such as issuing passwords, email logins, system logins, intranet, and collaborative tools that your organization might use.
Provisioning also includes badging, meeting room systems, and availability, knowing the space such as the location of restrooms and other facilities.

✔The importance of Confidence & Best Practice
Onboarding done well taps into the ‘effective zone’ which leads to positive behavior too.
Confidence breeds a new level of curiosity. People are more likely to ask questions and engage in their own clarification process. If we design things that make people more confident, they will be more effective.
Promote confidence by giving employees challenging experiences and situations they need to overcome for longer-term confidence building.

✔The Importance of Clarity & Best Practice
Support the work-family balancing act. Larger corporations have always been good at this. Today, we’re seeing this expectation from smaller businesses.
Communicate to the right people, at the right time, in the right way.
Clarify key points and messaging repeatedly. Distractions and stress require repeated communication. Be creative in the way you present information more than once.

✔The Importance of Connection & Best Practice
Very few companies tap into connection effectively and productively.
The rise of the human. Emotions are permitted. Kids and pets in Zoom calls are today’s norm.
Gallup Polls have found that having a best friend/colleague at work is the number one predictor of someone staying long term in an organization.
What are you putting in place given the trajectory of WFH?
Employers are rebuilding trust through communication. Saying and thinking through what you need to do and having the understanding from your employees, about why things are being done as they are.
If your organization has skilled communicators and can get your messages across effectively, you’re ahead of the pack.

✔The Importance of Culture & Best Practice
Different ways of working demand that onboarding practices adjust in order to support evolving workplace cultures. How is your culture being affected?
What are your goals for the culture of the company?
What is it that makes you different qualitatively from other organizations?
Be sure to adjust your rules and policies to reflect the new cultural norm in your organization and outside of it, in a healthy and positive way.
Apply the 6C’s to your reboarding and onboarding practices.

✔Onboarding best practice tips:
Successful onboarding occurs over time. Give your team up to a year to deliver an effective program. And remember, employee onboarding is more than orientation, and an employee onboarding checklist
Strategic onboarding requires multiple interventions. It’s not a single event. Communicate, communicate, communicate.
Onboarding should be supported by multiple resources. Think through the opportunities you have with the stakeholders involved. Inspire and engage.
Automation will take your new onboarding program to a whole new level.
Time is saved, consistency is achieved, employee engagement converts to higher retention, productivity, and ultimately profits.

Do you want an obligation-free, one-on-one workshop to help you rewrite your onboarding messaging?

Sign up for our newsletter and get expert advice and join our employee onboarding community.

If you’d like to listen to Talya Bauer and Amin Fard’s Reboarding Webinar in full, click through to it here.


Top 6 Employee Onboarding Challenges

Top 6 employee onboarding challenges to help you identify your company’s roadblocks when designing your new employee onboarding process!

Onboarding challenges are not just getting the paperwork, new hire orientation, and employee training - but the A-Z of employee experience from the contract is signed and the first 3-12 months in the new job. 

Challenge #1: Low Investment in employee onboarding

Onboarding is becoming a strategic growth area. This is particularly the case in companies that need to attract and retain top talent, with a high level of maturity, where HR’s focus is shifting from compliance to experience. The companies that will benefit over time are those that are open to the broad and beneficial outcomes that deeply considered recruiting solutions offer. This strategic approach reinforces that onboarding is an investment that can solve many of the people challenges that come later in the employee journey. 

Challenge #2: Haphazard onboarding and managers failing to give a great experience

The onboarding process is usually left to local managers to handle. Some give new hires a WOW experience, others can fall embarrassingly and drastically short. Unsurprisingly, it’s easier for HR to create a new and consistent onboarding process than to rely on managers, who often end up being none other than a headache for HR. Managers are busy and are rarely trained to give new hires the positive employee onboarding experience they need, to kick-start early employee engagement that in turn will drive a sustainable career with your company. How can you expect to get a good company culture, when the employee's first days and weeks are not optimized by the manager to create the right habits? Preppio’s science-backed, automated onboarding software takes the guess-work out achieving employee success and company profitability.

Are you looking to your human resources or your technological resources to resolve this employee onboarding issue?

 

Employee Onboarding Checklist

What experience do you offer your new hires in their first 90 days? Take a look at Talya Bauer PhD.'s Onboarding Checklist to see if you have covered the basics.


 

Challenge #3: Disconnect between hiring and onboarding processes

Talent acquisition is a key function in business and has always had our full attention. It follows that companies invest considerable time and resources in the selection and recruiting process, which is a stark comparison to the new hire’s first weeks and months in the job often. This disconnect is an issue if we acknowledge that employees make up their minds about liking a new job and move into the post-evaluation process as early as the day they sign an agreement with you. We can categorically conclude is that onboarding matters


What experience do you offer your new hires in their first 90 days? Take a look at Talya Bauer PhD. employee onboarding checklist to see if you have covered the basics.

Challenge #4: Lack of employee engagement

If there is one word that comes up time and time again, it’s engagement. It’s a quality that has a far-reaching impact on new hires and those responsible for implementing the onboarding process. Low engagement leads to low productivity, HR and operations inconsistency, poor connection with peers, and challenging workplace relationships on the job. When we consider that 70% of an employee’s experience is related to their direct manager, we can see why it’s important to recognize their role in this process, and that educating, coaching, and supporting managers is key if we are to build positive and lasting relationships amongst team members. Only then will we see and feel real change. 

Are your managers driving new hire engagement, and how? 

Challenge #5: On-the job-training of frontline employees is unsatisfactory

Onboarding high volumes of knowledge-workers and frontline workers is a real-world challenge in corporations the world over. This applies to any customer-facing brand - think national retail franchises, utilities, telecoms, and infrastructure companies. HR can create a great onboarding process, but because they simply do not have the time and resources to provide the experience that new employees expect and deserve. The outcome is not only a worrying variation in results but one leaving local managers to do the work and finding themselves without the time and knowledge needed to give a great and consistent experience to all. 

As a manager, how are you ensuring that your entire staff is up to speed?

Challenge # 6: The orchestration between stakeholders often fails 

Identifying who is involved in each employee’s day-to-day, who their reports are, and who should be pulled into the ecosystem of communication requires asking the right questions and understanding the responsibilities of individual employees. Communication channels must be integrated, enhancing consistency and keeping everyone on the same page. Identifying key team players and their responsibilities in the employee onboarding process can be facilitated with ease using onboarding software. That way all new hires are appropriately supported, getting to work with higher productivity levels, while managers are freed up to get their jobs done too.

Do you know who your stakeholders are and do you have a system that ensures that things do not fall between the cracks? 

 

Employee Onboarding Checklist

What experience do you offer your new hires in their first 90 days? Take a look at Talya Bauer PhD.'s Onboarding Checklist to see if you have covered the basics.



Case Study: How Lyse Succeeded at Virtual Onboarding in a Remote World

Lyse is a Norwegian Group operating within the fields of energy, telecommunications and electricity grid. The groups consist of 10 subsidiaries which are wholly owned companies with over 1200 employees.

The Onboarding Problem

  • It often takes time for new employees to get to productivity. 
  • Fragmented and inconsistency in the onboarding
  • Turnover in the first 30 days

"Preppio has been crucial for us to support, inform and onboard new hires and their managers during social distancing and work from home."

Marte Mellemstrand

HR Coordinator

The Solution

  • Their goal is to implement an onboarding process that would get new hires up to speed quicker.
  • Help managers give all new hires an onboarding experience that was standardized within the different business units.
  • Give new hires confidence, connection, and integrate into the culture.

Read the case study to learn how Lyse succeeded with their employee onboarding

Get the Full Case Study

Is Your Employee Onboarding Process Failing?

Is Your Employee Onboarding Process Failing? Here is Why and Best Practices

By Amin Fard, CEO Preppio

Learn how to transform your new hire onboarding with scientifically-driven onboarding best practices that result in reducing the cost of turnover and increased employee engagement, even in a remote work environment.

Take me right to the onboarding course

Outdated new employee onboarding checklists and programs often result in employee retention issues and staff turnover, According to Gallup only 12% of new hires state that their company does a good job of onboarding, strange when we think of how much we are investing in hiring the same people. With social distancing and remote onboarding, it is even harder for HR and managers to give a consistent and good onboarding experience to new employees.

Why do some new hires fail during onboarding while others succeed?

We spend a lot of time and resources on finding the perfect new person for our company, yet paradoxically, a lot of companies invest minimally when it comes to the onboarding experience of their future employees once the contract is signed. We think of the recruiting process as nature and the onboarding process as nurture. A person you hire comes with a certain “nature”, experience, capabilities, and personal skills, but the onboarding experience is where we have an opportunity to nurture the person into our culture, mindset or a given skill set/and role. Both are equally important for a successful employee onboarding program, so let’s have a look at how to overcome the challenges of mastering both areas. The employee onboarding process in most organizations has for too long been overlooked and outdated or left to local managers or a busy HR department with no one really owning the onboarding process. "Death by PowerPoint" during new hire orientation day or sending an onboarding checklist to hiring managers once and hoping they follow it years later, often results in employee retention issues and staff turnover. 

Overcoming the Challenge of Remote Onboarding

Finding good ‘employee-to-job fit’ is more difficult than ever in the current climate where so much employee communications have moved online to platforms like Teams, Zoom, or Workplace by Facebook. Put yourself in the shoes of the new employee to remember the anticipation, nerves, and loneliness most new hires experience when entering a new organization. Such emotions are only heightened in a world where it’s more difficult to meet face-to-face and interact with others during your first time in a new job. Now more than ever the nurture part of hiring is critical to ensure successful employee onboarding, and happy employees. But what does nurturing look like in a virtual world? Most companies already have digital learning platforms and one-size-fits-all e-learning systems, however, many such systems fail to meet the needs and expectations of today’s incoming employees.

Science-based Onboarding is More Important Than Ever

According to Talya Bauer Phd, the foremost authority on employee onboarding who authored the widely used 5 C’s (now 6) of Onboarding, for new hires onboarding is so much more than the paperwork or the Compliance. It is vital for the socialization of people in the Culture, building meaningful Connections, developing employee Confidence, and Clarification throughout the onboarding process. Check back is the latest addition to her framework, and it is all about listening to the new hires and continuously improving the experience over time.

Is Your Employee Onboarding Process Failing?

Companies that lack a structured and science-based onboarding process perform worse on important metrics like employee engagement, time to productivity. According to survey results from staffing agency Robert Half & Associates 22% of new hires that quit, do so within the first 45 days. Even more critical is the turnover in deskless and hourly workforce where a study by Krauss, A. D. (2010) showed that 50% of hourly workers quit within 120 first days.

According to SHRM, 69 percent of employees are more likely to stay with a company for three years if they experienced great onboarding experience, Clearly, it hurts the bottom line to leave your employee onboarding to chance!

Inconsistent onboarding process or a ‘sink or swim’ mindset for your new hires has never worked well, but in today’s landscape, this type of approach to onboarding can be detrimental and may result in new hires feeling overwhelmed and alone. This is especially true for experienced hires who in such circumstances come to miss the safety net of co-workers to lean on from previous jobs.

Onboarding Experience is at an All-Time Low

Through our research of recent new hires who had recently started their new job in restaurants, call centers, and offices, we learned that employee onboarding experience is at an all-time low due to social distancing and work from home.

You too have probably experienced that onboarding employees are much harder with the recent changes in how we work and interact. A significant part of onboarding happens by people interacting with each other. With many employees working from home or being onboarded remotely, we need more standardized onboarding processes that take each new employee through one, consistent and engaging onboarding experience that motivates the new employee, and ensures they are seen and properly followed upon by others. This way we can build productive employees who instantly feel as if they are part of the organization.

Become an onboarding superstar!

Join our 4-part email course:
HOW TO BUILD A WORLD-CLASS ONBOARDING PROCESS



The Good News

A poor onboarding process is not affecting the unwanted turnover typical in the first months as much as it was before the pandemic. Employees and the organizations know they are in strange times, expectations to onboarding in 2020 are low. At the same time, this is also an opportunity to go above and beyond to improve your new employee experience.

It doesn’t have to take much. Sending a new employee welcome kit from their co-worker or meeting their manager and co-workers for a Zoom- lunch on the first day are examples of small efforts that can make a big impact when expectations are low.

The Bad News

Poor onboarding experiences often boils down to simple things like failure to assign responsibility for a new hire’s success. Managers don’t know what to do or are too busy. HR also lags behind in terms of adapting and upgrading onboarding processes to ensure they are in line with today’s expectations and organizational needs. The outcome is that new employees often are left to their own devices, trying to navigate new territory with no clear map or guidance.

Three key areas that are hurting organizations due to bad remote onboarding:

  1. Unproductive new hires, and time spent getting them up to speed
    • New hires spend a lot of time doing nothing of value or sitting alone with no work to do. 
    • New hires struggle to find help to get work done because they don’t know who to speak with.
    • New hires leaving a bad customer service experience for end customers in the first weeks and months without anyone being there to give them feedback and training
  2. New hires failing and feeling unhappy at work
    • New hires don’t feel a sense of accomplishment due to a lack of on the job learning and support.
    • Finding it hard to succeed at work while feeling like a failure goes both ways, employees feel it, and managers say they made the wrong decision as the person is not independent enough to succeed.
    • New hire work on things that do not result in tangible results for the organization and not directed towards long term success
  3. Culture and employee engagement
    • Lack of community, connection, and socialization for new hires. 
    • A bad start when it comes to culture leads to bad habits that the person will bring with them throughout their life span at an organization.
    • A poor start leads to bad habits that the person will bring with them throughout their life span at an organization.
  4. Lack of clarification, confidence, and connection
    • Recruiters and hiring managers are not good at clarifying the situation, how the company works, and what is expected of the new hires to succeed. Extra important in these different pandemic times.
    • Building confidence is the key to ensuring onboarding success. Small simple tasks that new hires can do on their own have been forgotten and managers have been busier. This leaves new hires with no work or work they are not able to do.
    • Connection is lacking as employees are not feeling like part of their team, do not know about (or believe in) the company mission. This usually happens when they have not been properly introduced to their new co-workers and the company story in the pre-boarding and first weeks on the job.

Quick Pro Tips for Great New Employee Onboarding

  1. Automation is key: HR and hiring managers should not spend their time sending a lot of information manually to each new hire in order to give them the best onboarding experience. Without clear communication onboarding often fails. Sending the right message at the right time and doing so automatically is the secret to success. According to the internal communication company, Poppulo 50% of management emails are not opened by people that work behind a desk and 70% of emails are not opened in deskless workforces. Imagine if you could push onboarding information to new hires, managers, and other onboarding stakeholders in the channels they use most and use software that can automate it for you.
  2. Actionable tips by using automation of onboarding:
    • Send a CEO video to all new hires so they get more invested in the mission of the company in the critical pre-boarding phase.
    • Use SMS during pre-boarding and chat messages in the employee communication platform, because if no one reads the messages you might as well not have sent it.
    • New hires have a lot of questions and some of them might be embarrassing to ask. Is it allowed to date a colleague? What happens if I am late to work? What is the dress code? Information overload happens when sending a long e-mail with too much info. Imagine if you could send bite-sized messages over time to ensure that employees actually retain the information. You could also use an onboarding chatbot in Workplace from Facebook, Microsoft Teams, or Slack where new hires can get answers quickly.
  3. Use a Science and Data-Based Approach: Implementing the 6 C's of onboarding framework and onboarding process is key to ensure onboarding success. According to a study by Brandon Hall Group in 2015 Companies with the top maturity level in employee, onboarding are twice as likely to increase employee engagement versus companies that focus with a lower level of maturity.
    • Build Confidence and connection by giving new hires simple tasks like introducing themselves in Workplace from Facebook or Microsoft teams as part of their onboarding process. Their colleges will greet them and create a social bond, even if done remotely.
    • Clarify the work, progress, and ensure the new hire is aware of what is expected of them. Good habits are created early on!
    • What gets measured gets managed. It can be scary to learn how little employees absorb the critical first weeks, but measuring feedback from new hires onboarding experience creates a culture of caring for your employees. Over time it compounds and impacts your employer branding, engagement, and productivity.
  4. Support managers with the right software: Don’t leave the full burden of employee onboarding to the HR department, make it easy for managers to become onboarding superheroes as well. Develop easy ways to ‘pass the baton’ to the new hire’s manager and help your managers with automated nudges and check-in points throughout the process.
    • Creating a buddy system for your new hires where the senior employees take more responsibility for helping the new employees during onboarding.
    • Get the software to handle the time consuming and boring tasks from the manager’s shoulders, like giving employees access to the right tools, do online intro courses and paperwork.
    • Lunch with managers early days is important for employees to feel a connection, in today's work environment you can nudge managers by (automating) a message 10 days before the start to remind them to send a gift to their house. Imagine the fuzzy feeling the new manager and organization give the new hires when the whole family of the new hire experiences that their new job has taken the time to send a package through mail, it does not take a lot to create engaged employees when expectations are low.

Become an onboarding superstar!

Join our 4-part email course:
HOW TO BUILD A WORLD-CLASS ONBOARDING PROCESS




Guide to driving Workplace from Facebook adoption to 100%

You are at 50% Workplace from Facebook adoption or more, great work! You have created a place where many people find relevant content and connection, but how do you get the others to join? Keep reading to learn how to avoid the most common mistakes when trying to drive adoption for Workplace from Facebook post-launch, and how to grow adoption from 50% to 100%.

In this article, we look at the strategic application of two theories that are proven to increase adoption.

I hope this article assists you in your mission to improve your Workplace adoption rates, reveals the mindsets that activate engagement, and provides a clear plan that you can implement with your team. 

If you are serious about getting to 100% adoption and liked this article, you should sign up for our free email course. The e-mails will provide you with practical and tactical things to do and be a great motivation and resource on your journey to 100% Workplace from Facebook adoption.


IT’S NOT EASY, BUT IT IS CAREER DEFINING

Reaching 100% adoption on Workplace in your current company is an exceptional achievement. It demonstrates not only that you can get sh*t done but that you genuinely care about the workplace community and recognize the efficiencies, productivity, and cultural benefits that engagement offers.

You’re the breed of employee that any company would love to have, especially in these times when corporate cultures and tech adoption are pretty high up on the list of problems that most companies struggle with. 

If you’re reluctant to put in the work over the next 6-12 months, this guide is not for you. However, if persistence is in your nature I can promise great results and turn your satisfactory 50% adoption to an excellent 100%.

 

WHERE DO YOU START?

First up, let’s look at our objectives and figure out where things have gone wrong. Further down, there’s a practical list of basic actions you can take to get the adoption ball rolling. 

Jumping right in, there are two things you need to achieve:

  1. Adoption - people returning regularly 
  2. Engagement - people posting and interacting

In order to encourage adoption and reach the engagement for the non-power users you need, consider the following first:

  • Create content that is relevant and interesting: People discover and consume content created by other users on Workplace. As more people adopt Workplace, the sum of all content scales, leading to greater value for the different cohorts of users. 
  • Connection: Networks allow users to discover and/or connect with other users. As more users join the network, there is greater value for every individual user. 
  • Influencers: These are the CEO, the management team, employees that other employees like, and follow. Think of these people as the “celebrities” that have followers within the organization. If these people become adopters and engage in Workplace, the platform gains integrity and dependability and becomes the place to be. 
  • Forget the home runs: Rather than try to hit a home run, think of the process of reaching 100% adoption as a step-by-step process. This way you’ll benefit from continuous small wins along the way. 
  • Be patient and consistent: Moving from 50% to 100% adoption on Workplace doesn’t happen overnight. Once you’ve reached 50% adoption, you’ll find more effort is required to make incremental gains such as from 60-86%. 


The classic bell curve can be applied to Workplace adoption. It's easier to attract the “Innovators”, the “Early adopters” and the “Early majority” compared to the “Late majority” and the “Laggards”.

The brutal truth is that the last 16% - (the Laggards) - is actually just as hard as the 60%-86% journey (late majority). So remember this when communicating internally and setting the goals of adoption. This journey needs strategic thinking and commitment. 

WHY THE OBVIOUS CHOICE IS NOT ALWAYS THE RIGHT CHOICE WHEN DRIVING ADOPTION:

To make the theories simpler to understand, we have created this fictional case:

Let’s say your company has about 10,000 employees. 6,000 (or 60%) use Workplace on a daily basis. The remaining 4,000 (or 40%) are checking in irregularly, or not at all. Your objective is to increase the adoption to 100%. You have two groups of employees that you can focus on:

Group A: Of the 40%, 200 middle managers have downloaded the Workplace and WorkChat apps on their phones. These people are checking in once a week. 

Group B: Also as part of the 40%, 2000 frontline workers are in the category of “heard about Workplace”. They may be checking in from time to time, perhaps not at all with some having uploaded a profile picture. 

In the next section of this article, I’ll address the pain points of each user type and the theories that can be applied in order to inch your way to 100% adoption.

Called the network effect and Adjacent User Theory, these concepts can be applied to the adoption of goods and services, such as Workplace. Furthermore, they also offer the psychology that explains how politics work, how movements start, and why Kim Kardashian and her family can make millions by simply being influencers.

 

THEORY ON HOW TO DRIVE ADOPTION FOR WORKPLACE FROM FACEBOOK

The network effect and its impact on adoption

The network effect isn’t a new term. Also called a demand-side economy of scale, it refers to the bandwagon effect resulting from people joining or adopting a product or service, thereby enhancing the value of the network through a positive feedback loop. 

The network’s value increases according to the number of others using it. 

Network effects become significant after a certain subscription percentage has been achieved. This is called a critical mass. Social media is highly dependent on network effects, but the most famous examples of network effects are the telephone, the internet, and marketplaces such as eBay and Craigslist.

The below diagrams illustrate three different dynamics of the network effect - Sarnoff’s Law, Metcalfe’s Law and Reed’s Law. Together they show the increased network value in relation to the network - 

  1. Firstly, in direct proportion to the network size - Sarnoff’s Law
  2. Secondly, to the square of the number of users Metcalfe’s Law
  3. Thirdly, in proportion to the network size which also forms clusters that in turn scale faster in value due to influence and interconnectedness.

 

How is this relevant to speed or rate of adoption?

With an adoption rate of 50% or more, there is more than “critical mass” as seen in Metcalfe's Law. Let’s take WorkChat as an example. If no-one uses WorkChat there’s no value in trying to call or text people. However, if everyone uses it, everyone receives value. Based on Metcalfe’s Law, with 50% adoption of Workplace, the channel delivers enough value to be used regularly, and it will spread. 

Reed’s Law shows that the network grows proportionally but forms in clusters that scale faster based on the value of others. Let’s apply Reed’s Law to WorkPlace. If senior management and key people (the influencers) in the organization adopt and engage regularly in Workplace, employees will do the same. Given the platform will facilitate connection, interaction and engagement with those that offer real value to their professional lives and experience in the workplace generally, employees are more likely to be enticed. 

Adjacent Users - what are they and how to win them over.

The next step is to ensure that the “Adjacent Users” join. To start any movement, influencers are needed in order to create buzz to attract the individuals we refer to as adjacent people. These people are aware of your product or service and have maybe even tried it but they are not engaged enough to become a user. This is likely because the product/service’s positioning presents them with what they’d consider being reasonable barriers to adoption. 

So what role can influencers play in all of this? The more powerful the influencer in an organization, the stronger the attraction for the Adjacent Users. By focusing on influencers to adopt and use, the network effects will have a far greater impact.

Since you are in charge of ensuring Workplace adoption, it’s important to remember that these are the critical people to engage - they, the influencers, are the magnets.

Here’s a simple example of the importance of influencers. If the CEO uses WorkChat to send a message to the people with whom he/she engages, the likelihood of the C-level to start using WorkChat, instead of their current platform, will increase. Note, the power transferral does not work from the bottom up. That is, a CEO is far less likely to cease using their preferred channel or mode of communication and adopt WorkChat simply because a middle-tier manager has done so. 

Adjacent User theory is commonly discussed in the context of companies like Facebook, Instagram and Slack. These social giants have mindfully applied this thinking to their growth strategies to tap into exponential growth for their community-based products.

 

Two great sources to learn more about this theory, are:
'Growth Outside the Core' - Harvard Business Review
'The Adjacent User Theory' - Guest Post by Bangaly Kaba 

 

The role of Power Users 

I’m figuring you’re likely to be a Power User given you use Workplace. You probably also interact with other Power Users using Workplace.

The Power User can be an influencer, but not always. Power Users are great at assessing what works and what doesn’t. They’re the ones that are clear about what’s effective in Workplace for them, and what’s not. As a result of the attention, and their stature in the organization, improvements are made.

And that’s how things roll. Those who experience the pain-points and who then have the confidence to not only express the problem but do something about it are called the Power Users for this very reason. The caveat is that over time this leads to creating a community through the power of the Power Users - (it sounds like a tongue-twister for your next WorkChat call!)

While securing traction from Power Users to drive engagement in the early days is critical to building a community for the Power Users, it’s also crucially important to drive adoption of Workplace to the wider work community. To do this you need to change your approach. The only way to increase adoption is to focus on the users that don’t have the level of engagement, knowledge, needs, or the same interests as you and your Power User cohort. Identifying the pain-points experienced is critical for your next phase of Workplace adoption. You need to take off your own Power-user hat, and look at the world through the lens of the irregular and non-users. 

It’s worth remembering that the likelihood of losing the Power Users once they’re engaged with Workplace is slim as they’re already in the habit of checking Workplace daily. Improving the experience for these stakeholders will return fewer rewards than turning a non-user into a daily user. Here’s the catch. All new users are not created equal, so this should be done in steps, with a special focus on influencers who are categorized as Adjacent Users and those that are moving outwards.

The Adjacent Users are aware of Workplace and have tried using it, but their experience hasn’t been habit-forming. Why? They don’t believe the platform will benefit them, or there are too many barriers to regular use.

Every organization is different and the reasons for not using it can be many and varied. It helps to speak to and empathize with the people not using Workplace to understand their situation before any actions are taken. It could be useful to conduct a survey or questionnaire to gather insights as well as talking to the different groups of people who are not using the platform regularly. 

Put yourself in your colleagues’ shoes and ask yourself what it would take to start using Workplace? It could be an idea to schedule a series of lunches with key people and/or workgroups to discuss what it does, what it offers, how it can improve workplace connections, and where its value lies for them. Presenting Workplace through the ‘Did you know’ lens can prove useful for many. Be sure to build rapport with your stakeholders before you start investigating, and stay open and curious.

 

SETTING THE STRATEGY

As soon as you know the problems for the non-power users you can start solving them. Adjacent User theory illustrates employee groups as a series of circles. Each of these is defined by the user type in your company and has users in orbit around them. 

Steps to follow:

  1. Identify who your users are. Ie. those that sit on the outer radius surrounding the successful user. 
  2. Identify the influencers amongst them.
  3. Figure out the barrier(s) preventing your users from crossing the threshold and moving closer to the Power User. 
  4. Break down these barriers one by one, gradually increasing and driving adoption.

Examples of your Workplace users and their behavior:

  1. Workplace Power User that posts regularly to groups.
  2. The daily active user that likes often and posts occasionally.
  3. Weekly check-in user - Adjacent Users.
  4. Checks in from time to time; have a profile picture. 
  5. Signed up once.
  6. Has heard about Workplace but never checked in.
  7. Never heard about Workplace.

 

Here’s the strategy put in practice. Use this to problem-solve your own situation:

Remember the examples of Group A and Group B we talked about earlier?
Group A: Out of 4,000 employees - 200 middle managers have downloaded the Workplace and WorkChat apps on their phones. These people are checking in once a week.

Group B:  Out of the same 4,000 employees, 2000 frontline workers are in the category of “heard about Workplace”. They may be checking in from time to time, perhaps not at all with some having uploaded a profile picture.

  • Your research reveals staff is using Whatsapp to communicate on a daily basis explaining why Workplace is rarely checked. 
  • The issue is that these are the Adjacent Users and influencers that would increase the network effects down to the people that are managers.
  • Front line employees advise they were told to download the app, but never did citing 3-6 different reasons. 
  • A number of Non-Adjacent and non-influencers also downloaded the app but did not find it relevant, fun, etc.

Users you should focus on are the 200 managers, not the 2000 front line workers:

If you get 200 managers (influencers) to successfully use WorkChat to communicate to their teams instead of Whatsapp,  you will automatically get the 2000 (adjacent users) frontline employees to also use Workplace regularly. 

Tips and insights in this case (more of this in the Free e-mail course): 

  1. The barriers to managers not adopting Workplace is that they do not have a problem you solve with Workplace. They use Whatsapp to communicate with their local teams and do not see the point of spending energy to adopt something new.
  2. Talk to IT and discuss the problem of shadow IT in the company (security risk, GDRP etc), making a subscription to Workplace redundant, let alone a waste of the budget. Request IT to create a no shadow IT policy to be formally communicated and enforced. 
  3. The above policy should be combined with communicating of benefits of WorkChat and that WorkChat is the new communication channel to stop employees using Whatsapp.
  4. Watch the power of influence grow adoption numbers on WorkChat amongst managers and their local teams.

Summary:

Moving towards 100% adoption requires smart thinking and having an astute understanding of the different types of employees in your organization. Spending time to assess the impact of network effects and the Adjacent User theory is a useful and scientifically valuable approach that if done methodically is guaranteed to deliver results.

Be realistic. Do not try to hit a home run every time, but focus on the large groups that are not adjacent. 

I hope you have found value in this strategic adoption approach and are now better placed to understand the psychological rationale that drives adoption and its relationship to business success. Once you have laid out the strategy, it is time to implement the plan.

If you are serious about getting to 100% adoption you should sign up for our free email course, it will provide you with practical and tactical things to do and be a great motivation and resource on your journey to 100% Workplace from Facebook adoption.


 


Webinar Recap: Bring your employees back to work safely and with no regrets

Preppio recently held a webinar on the topic of reboarding your employees safely after COVID-19. During the webinar, our Chief Scientific Advisor Talya Bauer Ph.D. touched on several important topics to consider with regard to your employee reboarding. These include:

Post-COVID, onboarding will continue to be an important part of successful organizations and their success, but a more pressing concern is that of reboarding. Millions of people have been placed on work-from-home (WFH) status due to company and government decisions for sheltering in place and social distancing. Learn how you can help them get back to work (and safely) from our latest webinar.

 

reboarding webinar

 

Watch the Reboarding Webinar Now


Get the Webinar Presentation

Download the Presentation

Webinar Minutes

Minutes: Speaker: Headline

0-2: Sean Percival: Agenda and intro

2-10: Talya Bauer: Science of onboarding; The 5 Cs framework:
Compliance, Clarification, Confidence, Connection, and Culture

10-18: Talya Bauer PhD.: COVID-19 and reboarding:
Compliance best practices
Clarity best practices
Connection best practices
Confidence best practices
Culture best practices

18-23: Talya Bauer: Stress and building resilience: 
Julie McCarthy Ph.D. science-based best practices.

23-25: Talya Bauer: Summary

25-26: Amin Fard: Onboarding from a practical point of view
How to implement Talya's Science into your onboarding process.

26-28: Amin Fard: Intro and about us

28-32: Amin Fard: First impressions matter
Employee engagement and onboarding experience

32-36 Amin Fard: Why invest in the re-boarding experience
Biggest onboarding challenge in human history
How a bard onboarding experience feels like and consequences
How a great onboarding experience feels like with Preppio

36-39: Amin Fard: Demo
How the tool works and how you can get started within hours.

39-46: Talya and Amin: Q&A
1. How will the culture evolve? Talya: This is the story of your company moving forward.
2. Check back as a C? Talya: Very important, how is it going? Surveys etc is important. Amin: Empowering managers to be more hands-on with nudging and coaching managers.
3. What kind of input from the employee does Preppio support? Amin: You can get feedback from employees, like pictures, documents, or feedback.

46-48: Sean Percival: Offer for Workshop
1-1 workshop where we help you write your reboarding process.

Webinar finished

Getting them back and doing it safely is your challenge. Preppio is here to help.


Peacetime CEO, Wartime CEO, is now the time for Empathic CEO?

Employees pay attention to how the CEO communicates and supports them in this crisis. It speaks volumes to their core ethics! Any company story for the next decade is going to include how they handled this crisis.

If you haven’t had a chance to watch Marriott CEO Arne Sorenson deliver a powerful message to staff during this challenging crisis yet, it’s highly recommended you take the time now. It’s a masterful display of authentic leadership during an unprecedented event for the hospitality industry. The video message is included below and you should keep reading for our breakdown. Learn how you can incorporate strong leadership communication into your own organization during a crisis.


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The Power of Face-to-Face
(even when we can’t meet face-to-face)

Video can’t replace the intimacy of face-to-face meetings, or the more traditional company town hall format, but it’s still a powerful alternative. Many companies are handling CEO-communications in the form of generic company-wide emails or blog posts. While this message might be easier to disseminate, it can’t replace the connections employees feel while looking into the eyes of their leader.

This video production is polished, but it doesn’t need to be

There’s high production value in this specific example, with the CEO dressed in suit and tie - which you don’t really need either. With the majority of employees working from home these days, it’s perfectly acceptable for the CEO to deliver such a video message right from their own living room. Lose the tie and even let the house cat stroll around in the background. It’s better to be authentic and let the employees see that their CEO is at home and with them in solidarity.

Don’t sugarcoat the reality of the business today

The Marriott CEO quickly gets to the reality of their business today. Revenue is down 90% in markets like China, and it’s down 75% globally. He reveals in terms of impact to the business that COVID-19 is worse for their industry than both 9/11 and the 2008 financial crisis *combined*. There is no sugar coating going on here. We have seen other CEOs communicate less directly, implying that things are not so bad. This can become a communication challenge later if tough decisions are required, such as a staff reduction. You want your employees to get a realistic picture of the health of the business so that the question “I thought they said everything was OK?” does not occur. Those tough situations and decisions need to be communicated.

Nailing the action points

We get a very clear and almost bullet-point breakdown about what Marriott is doing to navigate the crisis as a business:

  • Controlling business costs such as non-essential travel
  • Pausing all hiring
  • All new hotel development initiatives are stopped
  • Turned off all brand marketing and advertising
  • Temporary leaves are being put in place and those affected are informed directly

With an organization as large as Marriott it’s challenging to speak to the entire staff and not get bogged down in the nuances of every department or geography. However, Mr. Sorenson does incredibly well to succinctly share what universal actions that are taking place that the entire organization should know about.

On top of these key actions, he also reveals that he is forgoing his own salary for the remainder of the year while his executive staff is taking a 50% salary reduction. In such times, we’re all having to make sacrifices so it’s commendable to see the CEO and executives doing the same.

Closing with hope and emotion

As Mr. Sorenson finishes his message, he highlights some of the hopeful signals they are seeing. He sets clear expectations and cautions as these are still early signs, but he's still giving his staff some much-needed optimism for the future. It’s fair to say the hospitality industry faces the most uncertainty right now due to this crisis. However, as you listen to this CEO message and even as a consumer of their services you can’t help but see some light at the end of the tunnel.

Finally, and perhaps the most important part of this communication is the emotion we see from the CEO. You can hear it in his voice, and you can see it in his eyes as they water up ever so slightly. This is not something we typically see from Fortune 500 CEOs and I think we can all agree it’s incredibly refreshing to see. If a CEO of a company as large as Marriott can show such emotion than you can as well in your own organization, big or small.


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Bringing your team back to work after furlough? Get our free furlough recall letter template.


6 insights you need to know about chatbots in Workplace from Facebook

By: Amin Fard


Since the start of Workplace from Facebook in 2017 Prepp has made it easy to create chatbots that delight employees. Based on over 100 chatbots implemented and 4 million messages sent to over 200.000 employees, we have learned what works and what doesn’t when it comes to chatbots for Workplace from Facebook!

 

Insight 1: Frequently asked questions chatbot:

The holy grail of chatbots! Save time for management and employees by reducing time spent on answering the same questions to employees over and over again! Just ask the chatbot and it will give the answer.

Sorry for being a party pooper, but it is not that easy. First of all, employees do not know the chatbots exist!! "What was the chatbot called? Where do I find it?" If they do find it and start to ask questions - the chatbot rarely knows the answer. Do not build a conversational chatbot unless you have a very specific use case in mind. Make sure that the employees find the chatbot when they need it, and most importantly; you need to invest time writing in all the answers you want the chatbot to reply with. And constantly add more content as you go.

 

Insight 2: Chatbots that integrate with other software:

Sounds smart, and it is. We expect chatbots to reduce the problem of having so many apps and software in your company so employees do not need to work in several systems all the time. Need a task in Workday to be filled in? Just type it into the Workday chatbot in Workplace. Even better, the chatbot asks the employee in WorkChat proactively and the employee answers to the chatbot. The chatbot fills out a reply in Workday without logging into Workday.

But, the world is not ready for it yet based on our experience. Very few software companies are built "API first". The software solutions still need a year or two to build stronger API`s so interfaces between solutions can get stronger.

 

Insight 3: We can create our own chatbots

Maybe you are an IT person yourself reading this, so please stop reading if you have a big ego.

I have not seen nonsoftware companies building chatbots in-house with success unless it has a very specific purpose or is business-critical. I have talked with 20+ companies that have tried and failed. Please challenge me on this, but internal IT people rarely have the capability to build a software solution that is user-friendly or updated on a regular basis to keep track of the latest developments.

 

Insight 4: Chatbots instead of paper forms

It is actually an amazing use case if your employees are spending a lot of time on forms.
There are companies in the insurance sector that have gone from paper-based forms to employees taking pictures and sending it to chatbots where AI auto-fills the form and sends it digitally - thousands of hours are saved.

 

Insight 5: Broadcast chatbots:

Let’s face it, getting a large group of employees on the same page when it comes to important information is a pain. Especially the front line workers that meet with the customers and represent the brand on a daily basis. New products, marketing, sales pitch - alignment on communication is key for success.

Email open rates or low. Emails are boring and often not relevant. E-mails are a long read for today's generation. Workplace is great, but not all posts in Workplace from Facebook are read by employees when they scroll down their newsfeed or if they do not check-in very often. Messages in chat are read because it is less time consuming and you actually get a message that you can read at any time. But remember, for broadcast chatbots to work, you need chat adoption to be at a certain level.

 

Insight 6: Onboarding chatbots:

25% of all company turnover happens first 12 months? For hourly employees, it is 50% in the first 120 days. According to Society for Human Resource Management(SHRM), onboarding is key for employee retention. If you think about the cost of hiring a new employee - there is a huge potential for improving retention and employee engagement. Chatbots can automate and bring the onboarding checklists to life, making the transition into the company easier.

Research tells us that managers are the key role, but they do not have time. With onboarding chatbots, you can make life easier for new hires and save time for HR and managers. For example, having the chatbot ask the new hire to introduce themself in Workplace from Facebook to kickstart the socialization process. What we learned is that chatbots are great for nudging and coaching managers into becoming better at onboarding. But do not forget, you need to have a proper pre-boarding phase as well. What to do when new hires do not have access to Workplace?

 

Interested in learning more?

Book a 15-minute call with me here: https://app.hubspot.com/meetings/amin to learn how you can get started with chatbots :-)


Why Micro-Learning Will Improve Your Employees Performance


By: A.J. O’Connell

Your Employees Want Training But Have No Time For It. Micro-Learning Is the Answer. 

Tell your employees that they have to find the time in their workday to take a course on your organization's learning management system (LMS), and you're likely to hear groans.

It's not that they don't want to be taught — most workers do. A recent study from Deloitte suggests that younger employees don't feel they got the skills they need from college — and they expect their employers to provide it.

It's simply that most employees don't have time for traditional workplace learning.

According to recent research, employees have just 1 percent of their work week for learning — for someone who works a typical 35-hour work week, that's about half an hour of training a week. If your training is any longer than that, then you're asking them to either ignore their work responsibilities or complete their learning during their own time. 

Neither of those is reasonable demands to make on your employees. 

Enter micro-learning. 

What is micro-learning? 

Micro-learning is exactly what it sounds like — small amounts of intensely focused learning. 

Rather than log into a company's learning management system (LMS) for a full-sized course, learners are served smaller chunks of learning — either on mobile devices or on their desktop. They take very little time — often less than 10 minutes — and are designed so that the learner can accomplish some important task after the lesson is over. They can be delivered in several ways, from an LMS to a video, to a chatbot. 

This approach is useful because it complements the way humans actually learn. Think of a traditional training session. There's usually a lecture and some questions to prove that learners have ingested the information. While most learners do remember the lecture long enough to pass a quiz shortly after, the human brain isn't designed to take in a half-hour lecture and remember it forever. Micro-learning boosts retention by teaching one relevant piece of information at a time. 

Before you start carving up your existing lessons into chunks of five minutes or less, it's important to note that micro-learning is more than a traditional course or a pre-existing module, cut into small pieces — the purpose of micro-learning is to teach the learner how to perform a specific task or achieve a specific objective. These chunks of learning must be intentionally designed so that they offer exactly the right amount of information necessary to help the learner perform that task successfully while tying into the overall arc of a company's learning and development strategy.

Micro-learning in the workplace

Because these tiny lessons can be delivered to learners on their phones, it's a particularly effective way to train employees who aren't chained to a desk

This sort of learning has been used well with retail employees; rather than pull workers off the floor for training modules, retailers use mobile apps to train workers quickly. For example, home decor retailer At Home has used gamified micro-learning served in 3-5 minute chunks to successfully improve knowledge of safety topics, while sports retailer Gresvik AS, has used mobile micro-learning to teach workers about upcoming sales campaigns. 

Those results are causing micro-learning to gain traction; according to ATD, 92 percent of organizations using micro-learning plan to increase their use of it while more than 67 percent of organizations not using it plan to start.

Because the learning is served up with one objective and is tied to a task that's likely to be completed during or soon after the training takes place, it’s an excellent way to get new skills and new information, like new regulations, recently-updated policies, and compliance information — into learners' hands quickly.

Take the example of Lyse AS, a Norway-based power company, which recently adopted Workplace by Facebook.

Because of the nature of its industry, Lyse's employees must be upon compliance, policies and other information, but its customer service branch, Lyse Dialog, handles more than a million customer interactions annually — the team is too busy to stop for periodic training, and information sent through other channels, like email and Workplace by Facebook, is at risk of being lost in a deluge of other messages. 

Lyse addressed the problem by using Prepp's chatbot Anna to cut through the noise of other posts and help get workers up to speed. It worked — more employees read the message from Anna than read the regular Workplace post.

Chatbots like Anna tend to deliver results because unlike regular Workplace posts, Anna engages the learners by asking for an answer. And, if a learner doesn't respond to the chatbot, there's a record of that, and the supervisor can use the chatbot to follow up.

Chatbots meet people where they are

As we mentioned earlier, there are a lot of ways to provide micro-learning to employees. You can send a video, use your LMS to deliver tiny courses, or ask a retail employee to download an app.

But there's a problem with all of those items — they add at least one extra step for your busy employees. If your employees only have about 30 minutes for training a week, you don't want them blowing their daily training time on downloading apps or managing multiple sign-ins. The hassle of having to move from one platform to another will cost your employees time and attention — it takes workers about 23 minutes to get back to work after an interruption takes them off-task, according to research on interruption.

That's an unrelated interruption, however. An interruption related to whatever a worker is already doing, however — like a quick burst of relevant micro-learning — is good for productivity because the learner's mind is still on their work.

That's why a chatbot is so valuable. It can meet your employees where they already spend time, like on Workplace by Facebook, where they're already logged in, or by texting them. Without having to log into a completely different system, your learners are being presented with micro-learning they can complete quickly, that relates to their work, and which will improve their performance as soon as they complete it. 

No one's being asked to complete training on their own time. No work piles up while employees run off to a conference room for training. And management knows who is actually completing modules.